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Coveo Introduces Two New Groundbreaking GenAI Business Applications and 15+ AI Innovations in the New Coveo Spring Release

Coveo Introduces Two New Groundbreaking GenAI Business

Coveo Introduces Two New Groundbreaking GenAI Business
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Coveo announces new AI and Generative Answering capabilities to power individualized, trusted, and connected experiences within each CX and EX interaction -October 17, 2023 at 09:02 am EDT

Creating connected brands through journey-driven design

Promoted from VMLY&R Watch ‘The journey-driven design advantage’ on demand Behind every atom of design, piece of technology and data point is a human action or insight. When we obsess over the human, and not just a slice of data, we can focus on serving real people – not algorithms. This is the journey-driven design advantage. “Journeys are a powerful tool – they illuminate moments that matter and opportunities to improve lives,” said Jill Hewitt, group director of experience design at VMLY&R, at The Experience Advantage festival. “Journeys inform both brand experiences (BX) and customer experiences (CX) and are even more powerful when the two come together to create a connected brand.”

Lived experiences are key to creating inclusive CX

Promoted from VMLY&R Watch The inclusion experience: moving at the speed of trust on demand panel The events of 2020 have sparked an awakening, and people s eyes are open wider than ever to the disparities that persist from structural racism, institutional bias, identity discrimination and socio-economic inequity. But leaders are realising that investing in diversity and inclusion (D&I) within their organisations can have a positive outward impact with audiences. As part of ‘ The Experience Advantage’ half-day festival, Yusuf Chuku, global chief strategy officer at VMLY&R, spoke with leading marketers from Conagra Brands and BP about the importance of diverse teams for great customer experience and how to set a new, inclusive agenda for experience desgin and cognitive diversity.

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