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Guide to Setup Your Hotel's Online Presence for Exposure | By Stephanie Sparks Smith

Your hotel’s digital presence is more than just your website. Studies show that people check between 7 and 35 sites before booking a hotel. Therefore, potential guests need to see you multiple times before your hotel is a part of their consideration set. Your hotel needs both exposure to the right target audience as well as a consistent presence to get them to check rates then book. ....

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Hotel Marketing KPIs Must Change to Achieve Commercial Strategy

If you are measuring your marketing success today the same way you did last year, you are not providing the value that your external stakeholders and ownership expect and that your internal business partners, like sales and revenue strategy, deserve. It is not enough anymore to measure how many guest rooms are booked per dollar spent on your paid marketing. Instead, focus your attention on two specific areas: ....

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Why should hotels use flexible rates to increase bookings

Flexibility is a major priority for travelers today. In a recent Expedia Group traveler survey, more than a third of respondents said they filter for refundable cancellation policies when searching for accommodations on a travel booking website. This means if you don’t offer a refundable rate, you will disappear from a third of traveler searches on Expedia Group sites. Why list on Expedia if that’s the case? By leveraging sites like Expedia, hoteliers ensure they have a good channel mix, allowing them to expand the reach of their offering by tapping into more than 60 million visitors to Expedia every month. ....

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Why Should Hotels Use Flexible Rates to Increase Bookings

Article - Why Should Hotels Use Flexible Rates to Increase Bookings - Stand out to travelers on Expedia Group sites with refundable rates ....

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Stock Market | FinancialContent Business Page
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