Changing consumer expectations and a steady rise in the number of severe weather events are raising the stakes for already busy meteorology teams, who must send alerts to their audiences over a growing number of devices and platforms. Automation, the cloud and easy access to familiar graphics are simplifying workflows.
A rise in the number of extreme weather events has increased demand for weather alerting by local TV meteorologists, who must communicate with their audiences over the air, online, on mobile, social and OTT. TVNewsCheck and The Weather Company will talk about how technology is meeting the demand for faster, easier and more compelling weather alerting during an Oct. 27 webinar. Register here.