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Hotwire introduces AI to data and analytics offering

Hotwire introduces AI to data and analytics offering. From PR Week ....

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Next 15 PR business hit by 'client spend delays' in FY

Next 15 PR business hit by ‘client spend delays’ in FY. From PR Week ....

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Next 15 advertising and PR business hit by 'client spend delays' in FY

House 337 owner Next 15 has labelled its 2024 full-year performance as ‘robust’, despite having faced ‘inflationary pressures’ and ‘macroeconomic headwinds’ this year. ....

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UK brands have 'blindspot' for the over-50s, report finds

Survey uncovers ‘high levels of disengagement’ among the over-50s, with 77% saying brands don’t represent their needs. ....

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Consumers prefer AI content from influencers, research suggests

More than half of consumers (60 per cent) prefer creator content designed by generative AI, a new study has found. ....

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