After some soft-opening events last weekend, we re expecting Sterling Market to open late this week at 515 Shall Ave., in the former Cathead s Diner space in Little Rock s East Village, says co-owner Fidel Samour, who also operates Fidel & Co Coffee Roasters, across the street at 500 Shall Ave., with a "branch office" at 610 President Clinton Ave., in Little Rock s River Market District.