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Oatly milks vegan trademark success at General Court
21-01-2021
27-03-2018
The Second Chamber of the EU General Court yesterday, January 20, upheld a trademark appeal brought by vegan food brand Oatly, overturning an earlier decision by the European Union Intellection Property Office (EUIPO).
In 2019, Oatly applied to register ‘It’s Like Milk But Made For Humans’ as a trademark in the EU. Oatly wanted the mark to cover a range of foodstuff products in classes 18, 25, 29, 30, and 32.
According to the Swedish company’s website, Oatly uses a patented enzyme technology to mirror nature’s own processes and turn oats into nutritional liquid food. Oatly seeks to promote alternative eating habits as part of the fight against climate change.