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Ask a science communicator how old their field is. They might say a few decades, or even centuries, because they’re thinking about the Western science communication tradition associated with a scientist-public gap.
These days, we almost exclusively associate science communication with Western science. Yet humans have always communicated knowledge about the world within their own societies and to others. There’s evidence of this going back tens of thousands of years.
Society today should recognise past and ongoing science communication approaches that diverge from the West’s relatively recent ones.
Also, as we have explored in a paper and webinar, we should include this knowledge in science communication histories. Here are three reasons why. ....

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