Unpacking the mythic appeal of Levi’s most iconic jeans as they celebrate a milestone anniversary and are reimagined in greener denim made from 98% plant-based materials
Levi s 501: Levi s is building on its heritage to move the company forward and also be as innovative and relevant to today’s consumers as it was when it invented the blue jean nearly 150 years ago. In India, Levi Strauss and Co now has over 400 stores.
From historical workwear to innovative fashion, no jeans compare to the ever-adaptable button-up bottoms. Here is a glimpse into the past, present, and future of the 501 Jeans.