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by Eularie Saldanha | Campaign Asia

Articles written by Eularie Saldanha ....

Sri Lanka , Shirli Zelcer , Campaign India , Eularie Saldanha ,

No intent to commercialise Coke Studio Bharat: Arnab Roy

Coca-Cola India has announced the re-launch of Coke Studio India, which now goes by the name Coke Studio Bharat. We caught up with Arnab Roy, vice president, marketing, Coca-Cola India and South West Asia, Coke Studio Bharat ....

Eularie Saldanha , Arnab Roy , Music Group , Universal Music Group , Coke Studio Bharat , Coca Cola India , South West Asia , Cola India , Coke Studio India , Coke Studio , Universal Music , Coke Studio Bangla ,

Analysing the sweetest revenge: Travel

Experts talk about the travel situation in the country and compare it with pre-pandemic times. Agency heads also analyse the future of travel and how they prefer working. ....

Anupriya Acharya , Kainaz Karmakar , Prahlad Krishnamurthi , Rikant Pittie , Eularie Saldanha , Rana Barua , Shashi Sinha , Havas Group India , Gross Booking Revenue , New Year , Publicis Groupe India , South Asia , Revenge Travel , Dipg Mediabrands , Publicis Media Groupe , Havas Media Group , Travel Sector ,

P&G Health ventures into the sleep wellness category in India

Sahil Sethi, the senior marketing director, P&G Health, speaks about the insight behind the sleep care category launch in India, the marketing strategies and the way ahead for the brand ....

United States , Sahil Sethi , Eularie Saldanha , Epg Health , Campaign India , Vicks Zzzquil Natura , Sonam Kapoor , Sleep Supplement ,

Brands that won't adapt to cookie regulations are going to lag majorly in two years: Shirli Zelcer

Shirli Zelcer, the global head of analytics and tech, Merkle is currently in India and speaking with us about the transition of the agency post-acquisition, the evolving role of AI, its usage and more. ....

Shirli Zelcer , Merkle Sokrati , Navin Dhananjaya , Eularie Saldanha , Pete Stein , Campaign India , Merkle Americas , One Dentsu , Merkle India , Machine Learning ,