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Upended? sure. it was stressful at first. everyone was trying to figure out what they were going to do, how this is going to impact the margins, the sales, the business, the volumes. one thing we realized is trucking never stops, especially during the first, you know, waves of lockdown and all that, there was pressure on essential goods being transported like food and all that. even during the lockdowns, you were seeing some concessions on these goods, and trella trucks were moving. of course it was tough time from a revenue perspective and from cash collection perspective and all that, which is normal. but i think in hindsight, there was a lot of learnings, and on a digital adoption front as well, we found a significant spike in how our buyers and shippers interact with the application much better now because covid actually one positive thing that came out of it is made everything digital. so the digital adoption is ....
Driver shortages, higher freight delivery costs, they are all issues that have hit the trucking industry over the past few months. now one tech start-up is hoping to help companies better navigate some of those problems. egypt based trella describes itself as the uber for trucks. cnn s eleni giokos sat down with the company s ceo in dubai. it s actually an industry that s very much antiquated and very paper heavy, very documedocument heavy. versus the traditional offering of having to speak with someone on the phone and chasing where the driver is and where the truck is, it is all about the experience as well. this creates efficiencies as well because it s time-saving. absolutely and cost saving as well. what does the experience during the pandemic, and how did you deal with, you know, everything changing and being ....
Ultimately there needs to be some collaboration among all the players in the industry. but inflation, i would say, is a big concern across the region and i guess globally as well. the cfo of trella sitting down with eleni giokos in dubai. still to come, we ll look at the fallout from the slap seen round the world at the oscars. plus, more on a past incident where chris rock joked about will smith. isis clinically shown in a 7 day study to cause fewer ulcers s than immediate release aspirin. vazalore. the first liquid-filled aspirin capsules.amazing! ....