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Ceo of blue state digital. he s now a sports strategist. how about that? it s pretty fun. thanks for the packer paraphernalia. any time. the similarities, the passion that comes with politics. i always said i use the same part of my brain for both and this is the obvious overlap, right? yeah, i think the opportunity is you re talk about with the statistics of people consuming sports content online and on mobile kdevices offers the opportunity to go deeper with the relationship side of it. you see mlb and nfl and the leagues producing a ton of content. the next frontier is how to take that digital relationship to a deeper level. what s interesting to me is we heard about your relationship with the packers. i know of other former colleagues of yours with other relationships with other sports teams that are doing this. the devils experiment two years ago, i remember talking to mike, devils have since changed hands, but it did increase ticket ....