good evening, everyone. i m erin burnett. outfront tonight, facebook not making many friends this evening because just a few hours ago, facebook came out with its first earnings report as a big public company. and it did do about what people thought. revenue was up 32% from a year ago. that may sound good but the problem is facebook s shares are taking a big hit. you remember, this is a company that was second biggest stock market launch ever. today facebook shares closed at 26 a share. $26 a share. you see that black diamond-looking ski slope. it s falling even after the market closed tonight. down about 30% from where it went public. this obviously has hurt a lot of people who struggled to try to get shares of this ipo. why are people so nervous? there s one word and it s money. during tonight s conference call with investors, mark zuckerberg, the ceo of facebook, made it clear that making money from advertising is a top priority. we know that social ads perform much be