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We have a picture of the average Indian consumer grabbing a carton of milk in the morning before riding long distances to work, gorging on vada pav and snacks for lunch, washed down with a cold drink, dropping in to buy a toaster or microwave on the way back to her hovel, and ordering cooked meals for dinner while carefully avoiding the dal and vegetables and putting up her feet while knocking back a peg or two of the local hooch 

Ernst engelFriedrich engelsHousehold consumer expenditureHousehold consumptionIndian consumer