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Ohio Beef Council Culinary Studio a sizzling success – Ohio Ag Net
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Ohio Beef Council Hires Anna Gest as manager of nutrition education programs – Ohio Ag Net
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Social media is changing how consumers learn about food and cooking. Consequently, the Ohio Beef Council (OBC) and the Beef Checkoff opted to embrace these changes and adapt to help consumers gain more confidence in handling and cooking beef. The result was the creation of a culinary studio to further educate consumers through online videos and content.
The Ohio Beef Council (OBC) as part of the Federation of State Beef Councils, on behalf of the Beef Checkoff, has partnered with the Daytona International Speedway to sponsor the 40th season-opening race for the NASCAR Xfinity Series – the
Beef. It’s What’s For Dinner. 300. The event is set for a 5 p.m. ET start on Saturday, Feb. 13, the day before the 63rd Annual DAYTONA 500. Additional support from the OBC will extend consumer outreach at the Speedway on race day, enhance
Beef. It’s What’s For Dinner. signage on the track and make television advertising possible.
“Despite the extraordinary and challenging circumstances 2020 dealt cattle farmers and ranchers across the country, they persevered to keep the delicious beef Americans know and love on store shelves,” said Clay Burtrum, Federation Division Vice Chair for the National Cattlemen’s Beef Association (NCBA), a contractor to the Beef Checkoff. “This sponsorship celebrates all the industry has overcome