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Perform[cb] Acquired by Leading Equity Firm Beringer Capital


Over the past five years, as a portfolio company of Centre Lane Partners, Perform [cb] has invested heavily in developing proprietary technologies that help marketers and affiliate partners scale their customer acquisition initiatives.
Since its inception as Clickbooth in 2002, the company which comprises of Perform[cb] Network and Perform[cb] Agency has achieved consistent growth via organic means and, more recently, a series of strategic acquisitions.
It is now trusted by numerous brands – including LendingTree, Freshly, and BET+ – to deliver consistent, quality customer acquisitions at high volumes through exclusive affiliate channels.
Erin Cigich, CEO of Perform[cb] said: “This partnership with Beringer Capital is an exciting milestone and is a testament to the hard work and passion our team of industry veterans has poured into the business. ....

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