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UAE supermarkets are filling their shelves with alcohol-free beers and spirits to keep up with a surge in demand.
In some cases, the alcohol-free beers and spirits are
outselling popular soft drinks
.
started to advertise alcohol-free beer deals as part of their weekend brunch packages in Dubai.
The National spoke to retailers who said demand in the UAE was mirroring a worldwide move away from alcohol, especially among younger people.
There’s definitely a culture among expats of going out to alcohol heavy brunches and there is a lot of pressure to join in
Jo Cathrine
“It is a global trend that younger generations are shunning alcohol, especially those who come from cultures in which alcohol is part of day-to-day life,” said Tom Harvey, commercial general manager for supermarket chain Spinneys.