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Hotel Lobby Shinsegae Chosun Hotel changes name to Josun Hotels & Resorts The Shinsegae Chosun Hotel has decided to change its name to Josun Hotels & Resorts in a bid to strengthen the Josun brand image and improve its competitiveness as one of the leading hospitality companies in Korea. The new name of the company aims to carry on the legacy of the Chosun Hotel, and to make pronunciation of the Korean word easier for foreigners unfamiliar with the local standard Romanization system. The change will be applied in January. The brand identity will change as well in order for the company to coherently align its image. ....