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The Wu-Tang Clan Provides A Masterclass On Brand Management

The Wu-Tang Clan is a formidable force and a case study for branding which provides a wealth of marketing lessons that business leaders can learn for their own brands. ....

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What is social currency? Definition and meaning

Social currency refers to all existing and potential resources which arise from the presence of social networks and communities - either online or offline. ....

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How brands like Victoria's Secret stage a comeback

It takes more than trends and nostalgia to become popular a second or third time around. It can take years of hard work. ....

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How brands like Birkenstock and Victoria's Secret stage a comeback

It was the year 2006, smack dab in the middle of the early aughts, and Birkenstock was losing its foothold as everyone’s favorite ugly shoe. So it brought in… ....

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Executive Book Club: Seven Reads That Are Making an Impact on North Texas C-Suiters

Area leaders tell us the one book they think everyone should read and why. ....

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