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@properties Taps Detroit s Top Brokerage Firm for First Franchise Alexander Real Estate, the market share leader in downtown Detroit and with an established presence in the suburbs, will adopt @properties branding, marketing and technology, as it gears up for major growth. News provided by Share this article DETROIT, Feb. 16, 2021 /PRNewswire/ Chicago-based @properties, the nation s 10 th largest residential brokerage firm by sales volume, and Alexander Real Estate, which has offices in downtown Detroit and Royal Oak, Michigan, announced today that Alexander will become the first @properties franchise in the country. @properties co-founders, Thad Wong and Mike Golden, @properties president of brand growth, Chris Lim, and Alexander Real Estate partners, Eric Walstrom, Alex Irrer, and Matt O Laughlin made the announcement. ....
Inman Connect Four and a half months after launching a franchise brand, Chicago’s @properties today announced that Detroit-based Alexander Real Estate will become its first franchise company. As a franchise, Alexander Real Estate will rebrand itself to operate under the @properties banner. It also aims to “quickly grow from $120 million to $500 million in annual sales by gaining market share in the areas it currently serves and expanding throughout the Detroit metro area,” according to a company statement. Eric Walstrom and Alex Irrer founded Alexander Real Estate in 2016. Since then, the company has grown quickly and is now the top broker in downtown Detroit, among other things, the statement notes. ....
Alexander Real Estate has become a franchise of a fellow residential brokerage firm out of Chicago in an effort to more than quadruple its sales volume in the next 12 to 24 months. Terms of the 10-year franchise agreement between Alexander and @properties were not disclosed, although it does… ....
A principal of the 45-agent Detroit firm says it will rely on the custom-built technology, branding and other tools of the 3,000-agent Chicago brokerage to drive growth. ....