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Morphe Wants to Become Product First, Not Influencer Led

In an interview with WWD, Morphe’s parent company’s new leadership team discuss strategy as it emerges from bankruptcy.

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Forma Emerges from Bankruptcy with Former Outdoor Voices CEO In Charge – WWD

The Morphe parent company has been acquired by lenders.

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Court Approves Forma Brands Sale

The beleaguered business entered Chapter 11 bankruptcy in January.

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Morphe closes US stores to focus on wholesale, e-commerce

Retail industry news, voices and jobs. Optimized for your mobile phone.

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The Morphe Beauty Saga Isn t Pretty - The New York Times

What happens when a beauty brand’s collaborators become too controversial, makeup trends change, and Gen Zers flock to TikTok?

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