discretional spending, whether people have the luxury to work out in your facilities. you are relying on the consumer. do you see any cfc there? fitness is usually left for disposable income. we engaged our business model for the low-cost provider and charge reduced rates of 19.95 a month and timed it with the recession and it made us extremely popular because it was a necessity for people to continue exercising and for it to be affordable. our model laid out well. our cost to build a club hasn t changed and our cost for equipment hasn t changed, so any incentive we can get benefits our owners and makes them want to open up more gyms and anniversary and spend more money. these are incentive for small business owners like myselves and franchisees to continue growing. we have seen a stalemate for gyms to continue to grow as they were.
we have the largest response to an oil release ever going on right now. this close to the site, you can almost feel the heat from the flare up where they re burning 9,000 barrels of oil a day at two locations there. we can also see the q-4,000 and the enterprise where they re helping with containment of the oil down below. and the helix is on site but apparently, that equipment hasn t been hooked up yet that can double the effort. what s missing is the large skimmers grounded for days because of rough seas. they re returning to the spill zone now where a massive slick grows bigger by the hour. most first responders will tell you the most effective way to battle a threat is to control the source. and they re obviously having a really tough time of doing that here. but the coast guard assures us that every available resource is being directed at controlling and containing that spill and they say they are doing the best that they can. jon? rick leventhal, louisiana. thanks, rick. no