Optimizely, a digital experience platform provider, will move its experimentation solutions to Google Cloud as part of a multi-year, strategic partnership.
Gartner s latest digital experience platform report highlights leaders and challenges in software market
Five software vendors sit in the research firm s latest Magic Quadrant for DXP platforms but a call for more modular, integrated and best-of-breed approaches dominates report
The research firm’s latest
Magic Quadrant for Digital Experience Platforms 2021 lists five vendors in the top quadrant for both leadership and completeness of vision: Adobe, Acquia, Episerver (now Optimizely), Sitecore and Liferay. Core capabilities each vendor had to adhere to in order to be featured include content management, account services, analytics and optimisation, customer journey mapping, personalisation and context awareness, customer data management, cloud capabilities, security and access control and multi-experience support.