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Selling to the wrong crowd. we actually started in another channel initially with pharmacists but found that that really wasn t meeting the needs of what we wanted to as far as growth and reaching patients. to this day competing against companies with lots of money is tough which makes the existence of a sales team vital. i thought the weight of the science would be sufficient but it s not. the reality is market forces are huge. i underestimated that. that did stunt our growth for a number of years. epionce s sales numbers are on the rise and dr. carl knows he has the right sales model and team in place to take the brand forward. we have been able to grow and remain a profitable yet still sticking within the model. you need to know what the end game s once you have that then you can put together the pathways of how to achieve that. as we saw epionce uses a team of salespeople to get to the doctors but once a salesperson ....
Physicians and of the skin care professionals to create it. denise and 15 other sales reps are working the front lines. i don t think there would be any other way for professionals to be detailed on these products other than having a rep walk in and give them the information. epionce s sales director molly johnson agrees. talking to doctors and aestheticians and nurses. they are doing trainings with our existing accounts. see if they have a new staff or just want a refresher on the products and out talking to doctors that don t currently carry our product showing them the studies we have the science behind it. the trainings are designed to help office staff sell epionce products even though they might not have a sales background. sales is not natural to them. you have to overcome rather than them feeling like they re doing ....
i like to say it s not just the sizzle with them we re getting a steak also. dr. chip cole is a satisfied customer. we have someone we have personal contact with that keeps us educated. the owner of oculus skin care center says some sales reps miss the mark. it s all about a relationship and the end product which is a consumer and that s what s important to us. aesthetician stacy clark doesn t meet every sales rep that walks through the door but denise made an impression. they know when to push you and know what products will work well in your office and look at your needs. denise is exactly the kind of person dr. carne thornfelt needed when he started epionce. ....
there is no substitute for having someone representing your company walking into an office introducing that potential account to your concept. she gets the importance of face-to-pace meetings and making personal contact with chip and stacy. you don t know what anybody will ask and have to know the answer or be able to say i m not sure about that but i can get the aegis for you. dr. karl s sales team was born out of necessity. as i observed the pharmaceutical industry it struck me that a business model could be done more efficiently. it was the best option because that was the way we were going to be able to provide the customer service and the education that that was needed. he knew he didn t want to sell epionce over the counter which is why it sells in the offices of plastic surgeons dermatologists and aestheticians who know the skin best. really education of the ....