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Movie theater industry desperately needs as you see the buzz behind me just ahead of these showings coming up. success for these two films is crucial, especially now given the fact that there are writers and actor strikes taking place at the same time. just a giant blowout party with all the barbies and planned choreography. you should stop by. reporter: this weekend, millions will be taking barbie up on her invitation, stopping by theaters for showings of her blockbuster movie and for the epic historical drama oppenheimer. i don t know if we can be trusted with such a weapon. the barbenheimer sensation right now that s going on, i think back-to-back films, just like two completely opposite, polar opposites would be really fun to watch. it was very colorful. like the promo, mattel went all out. it was lit. y all should go watch it. reporter: industry analysts call it the barbenheimer craze. two major movies debuting on the same weekend. this weekend is one of the ....