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Written by director of digital strategy at Cornett, Jason Falls, Winfluence is available online now and hits store shelves on 23rd February
Businesses, brands and agencies have influencer marketing all wrong. At least that is the claim made by industry thought leader, Jason Falls, in his new book Winfluence: Reframing Influencer Marketing to Ignite Your Brand . The third title from the Kentucky-based digital strategist hits store shelves 23rd February. It is available now from online retailers.
“When most people think of influencers and influencer marketing, they think of Instagrammers and YouTubers posting about a product,” Jason explained. “It has biased the way most businesses think about the practice. But influencer marketing is far more than social networks or even online activities. The industry is focusing on the influencers. It needs to focus on the goal - to influence.” ....

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