Google TV Senior Director of Engineering Shobana Radhakrishnan discusses ongoing shifts in M&E content consumption like the growth of CTV and streaming relative to traditional linear broadcast, the continued fragmentation of the streaming content market, and how the transition to more advertising-based monetization models will impact the overall revenue picture in 2024-26 in this clip from her Streaming Media Connect keynote.
The CTV viewing experience continues to evolve as new UX developments arise. Still, many experts and users agree that the experience is essentially broken, with too much choice and too little personalization as users #1 complaint, far from where it needs to be. According to Google TV Senior Director of Engineering Shobana Radhakrishnan in her Streaming Media Connect Keynote, the critical challenge is understanding what viewers want and letting that drive other decisions.
The CTV viewing experience continues to evolve as new UX developments arise. Still, many experts and users agree that the experience is essentially broken, with too much choice and too little personalization as users #1 complaint, far from where it needs to be. According to Google TV Senior Director of Engineering Shobana Radhakrishnan in her Streaming Media Connect Keynote, the critical challenge is understanding what viewers want and letting that drive other decisions.
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Streaming conventional wisdom tells us that targeted, personalized ads are not only what OTT users want it s what gives streaming advertising a purpose-built precision that broad-brush broadcast TV advertising can t match. But recent data from Publishers Clearing House suggests that streaming consumers don t put the premium on personalization that we thought they did. Is the jury really out on targeted advertising? Publishers Clearing House s Smriti Sharma, NBCUniversal s Matt Farina, and Media Cartographer Evan Shapiro discuss in this clip from Streaming Media Connect 2023.