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With entrances into new categories including water and energy - alongside a string of recent low and no sugar products and even functional gummies - Gatorade says its portfolio is the ‘most complete offering on the market today across energy, hydration, protein and all-day nutrition’. ....
China energy beverage giant EastRoc will continue to use sugar as a primary ingredient in its best-selling products despite rising costs and a rapidly growing sugar-free trend in major cities. ....
Energy drink newcomer Machu Pichu’s dual marketing message of finding balance and connecting to nature and community sets it apart in a category that heavily promotes extremes and individual gains, as does its organic flavor technology and natural caffeine compared to the artificial flavors and synthetic caffeine favored by much of the competition. ....
After a death of a schoolboy, the UK Food Standards Agency is to look at whether labels on high-protein drinks and supplements should feature a warning about the potentially fatal risk of a sudden spike in protein for people with undiagnosed disorders. ....
From convenience to hydration and satiation, consumer preferences for beverages offer manufacturers an opportunity to hone in on value, attributes and nutrition with taste and simple ingredients as a common driver, according to Hartman Group’s Modern Beverage Culture report. ....