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Mark Shapiro Says Endeavor Will 'Run The UFC Playbook' With WWE

Endeavor announced that WWE and UFC will be merged into a new publicly traded company with a valuation of $21 billion. ....

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Endeavor President: We'll 'run the UFC playbook' with WWE post-merger

Mark Shapiro says that involves growing the non-media rights portions of the business with the goal of tripling their investment. Sounds like one thing that means is even more sponsorship deals like the ones we saw at WrestleMania 39. ....

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