Crushing experience for apple. It is forced to apologise after its new commercial strikes the wrong chord. Welcome to business today. Us markets have kicked off the last trading day of the week on a high. Economic data here in the us has been boosting hopes of Interest Rates cuts from the federal reserve. An overnight, the worlds biggest chip maker said its revenue in april soared 60 in the year. If that continues we could be looking at a Third Straight weeks of gains for the snp 500 and nasdaq. For the dow jones, it will be four of gains. Thank you for being here, melissa. We have seen some encouraging signs. What do you attribute this hot streak to . It what do you attribute this hot streak to . What do you attribute this hot streak to . ,. ,. Streak to . It has been an exciting season, streak to . It has been an exciting season. Lots streak to . It has been an exciting season, lots of streak to . It has been an exciting season, lots of winners streak to . It has been an exciting sea