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Zynga Enters Agreement to Acquire Chartboost


Zynga Enters Agreement to Acquire Chartboost
Thursday, May 6, 2021 10:38AM IST (5:08AM GMT)
 
Leading Mobile Advertising and Monetization Platform with More than 700 Million Monthly Users
Combined Entity Brings Together Top-Tier Content and a Proven At-Scale Advertising and Monetization Platform
Acquisition Expected to Close in the Third Quarter of 2021
 
Zynga Inc. (Nasdaq: ZNGA), a global leader in interactive entertainment, today announced it has entered into a definitive agreement to acquire Chartboost, a leading mobile programmatic advertising and monetization platform. Along with its talented team, Chartboost brings a global audience of more than 700 million monthly users and more than 90 billion monthly advertising auctions. Together, Zynga and Chartboost possess all the elements of a complete, next generation platform: high-quality content, direct player relationships, massive reach and full-stack advertising technology that can be applied a ....

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