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Adwanted Group Receives €15M Financing


Backers included Swen Capital Partners and Financière Arbevel.
The company intends to use the funds to continue to expand operations and its business reach.
Founded in 2012 by Emmanuel Debuyck, CEO, and operating in Europe, Asia and North America, Adwanted Group is an independent and international portfolio of cross-channel media and advertising technology platforms and advertising sales firms. In addition to the Adwanted platform, the Group operates subsidiaries including Carthage, Affinity Media, Audience Media, Media Opportunities and Access Outdoor.
The company also acquired its UK counterpart Mediatel and expands its presence to a third major market. Mediatel’s services and technologies complement Adwanted Group’s offering, which is structured around three categories: “Buy Side” (DSP, media planning, events, etc.); “Sell Side” (SSP/booking software, on-air conductor, events, etc.); and “Data”, which brings together audience data and the inform ....

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Adwanted Group receives €15M financing round from Swen Capital Partners and Financière Arbevel to support expansion.


Adwanted Group receives €15M financing round from Swen Capital Partners and Financière Arbevel to support expansion.
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Adwanted Group, a media services and technologies build-up, acquires its UK counterpart Mediatel and expands its presence to a third major market. Within the United States, Adwanted Group operates SRDS.
Emmanuel Debuyck, founder and CEO of Adwanted Group. Photo Credit: Decode Media.
NEW YORK (PRWEB)
May 06, 2021
The development of the Adwanted Group, founded in 2012, is based on an active strategy of complementary and targeted acquisitions, allowing it to reach critical size more quickly and to create numerous commercial and technological synergies. ....

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Adwanted lève 15 millions d'euros auprès de Swen Capital et Financière Arbevel – FrenchWeb.fr

Adwanted lève 15 millions d'euros auprès de Swen Capital et Financière Arbevel – FrenchWeb.fr
frenchweb.fr - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from frenchweb.fr Daily Mail and Mail on Sunday newspapers.

Emmanuel Debuyck , Swen Capital , French Adwanted ,

Adwanted Group strengthens its international presence with the acquisition of Mediatel Group in the UK


Adwanted Group strengthens its international presence with the acquisition of Mediatel Group in the UK
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NEW YORK (PRWEB)
March 10, 2021
Adwanted Group today announced its continued international expansion with the acquisition of Mediatel, a major player in the ecosystem of technologies for the advertising industry in the United Kingdom.
Less than a year after the acquisition of SRDS in the United States, and two months after the acquisition of OFFREMEDIA in France, the company is now joining forces with London-based Mediatel, which dominates the British advertising and media technology market. By investing in a well-established local player with a powerful reputation in the market, Adwanted Group is demonstrating its ability to deliver on its growth strategy. This sixth acquisition is based on growth synergies, complementary tools and a shared business vision. ....

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