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Cheap brands devalue low-and-no sector - The Spirits Business

The low-and-no category needs a premium price point to ensure its longevity, the CEO of alcohol-free brand Seasn has said. ....

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Seedlip founder launches Pollen Projects - The Spirits Business

Ben Branson, the founder of Seedlip, has launched Pollen Projects, a venture studio dedicated to non-alcoholic drinks. ....

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High Point rebrands to Wavelength - The Spirits Business

British non-alcoholic aperitif brand High Point has changed its name to Wavelength, and unveiled a new logo and bottle design. ....

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Longbottom & Co Launches Virgin Mary Mixer in Chicago

British brand, Longbottom & Co today launches Longbottom Virgin Mary in the US, bringing a premium, pourable, non-alcoholic Bloody Mary mixer to consumers in Chicago. ....

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Longbottom & Co. Ripens U.S. Tomato Juice Category With Senior Appointment to Women-led Executive Team

Longbottom & Co. proudly announces that seasoned brand marketer, Diana Mora, will lead the U.S. launch in her new position as G.M. of Brand and Marketing for Longbottom & Co. and their range of Bloody Mary and tomato juice drinks. ....

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