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Virgin Media O2 launches multimillion-pound brand campaign for Volt

Developed by VCCP, the campaign will run over the next five weeks. ....

United Kingdom , City Of , Rich Hall , Iggy Pop , Julie Adenuga , Laura Muse , Emma Withington , Riff Raff , Virgin Media , Girl Bear , Piccadilly Lights , Saturday Night Takeaway , Electric Theatre Collective ,

Secrets of the Outdoor Media Awards judges revealed

Secrets of the Outdoor Media Awards judges revealed
campaignlive.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignlive.co.uk Daily Mail and Mail on Sunday newspapers.

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Still the Great Outdoors

Still the Great Outdoors
Pandemic-driven creativity expected to score highly in 2021 Outdoor Media Awards, run by Clear Channel in partnership with Campaign
Clear Channel UK’s
client partnership director Aimee McKay and sales director Mark Smith (above) talk us through what has impressed them in 2020 and what they and fellow judges will be looking for in this year’s contest.
Some might argue there’s “no point” having an awards event for the outdoor industry this year, because it’s irrelevant in a global pandemic, when most of us are indoors. What would you say to them?
Mark Smith, UK sales director, Clear Channel: Surprisingly, I d have to disagree with them.! The pandemic has driven creativity massively and got brands to think hard about how they communicate to their consumers. We have seen some of the best creative work in out of home in the last year than we’ve probably seen in the last decade. It’s important that we take a minute to r ....

United Kingdom , Dino Myers Lamptey , Nana Bempah , Emma Withington , Marcos Angelides , Enyi Nwosu , Rachel Mcdonald , Mark Smith , Jonathan Bunkall , Julia Sparrow , Sarah Jenkins , Aimee Mckay , Kate Rowlinson , Matt Willifer , Lee Ramsay , Gideon Spanier , Euan Hudghton , Kevin Morosky , Fleur Stoppani , Rory Behrman , Gen Kobayashi , Kali Reed , Dentsu International , Havas Media Group United Kingdom Ireland , Mondelez International , Media Awards ,

"TV has been the national blanket of warmth"

How long?
3-4 minutes
“TV has been the national blanket of warmth”
Four industry experts discuss the power of television during the pandemic, the pace of change in TV advertising and why there’s no going back
The watercooler moment was dead, they said. Our lives are too busy, our tastes too fragmented for meaningful shared TV experiences. But thanks to Covid, we’ve gone back to the future.
Being stuck at home unified the nation in a way we thought had gone for good. “TV has been a Covid companion – the national blanket of warmth and entertainment,” said Clare Peters, deputy head of client at Channel 4. “Even the news became a ‘moment’ in the household.” ....

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