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Shawn 'JAY-Z' Carter's MONOGRAM Challenges National Drug Policy


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LOS ANGELES, March 1, 2021 /PRNewswire/  Today, Shawn JAY-Z Carter and his cannabis brand, MONOGRAM, a part of The Parent Company ( TPCO Holding Corp. ) (NEO: GRAM.U, GRAM.WT.U) (OTCQX: GRAMF; OTC PINK: GRMWF) house of brands, launch a nationwide awareness campaign focused on cannabis law. The out-of-home and digital series draws attention to the hypocrisy of current regulations governing cannabis throughout the United States, with shockingly factual headlines set against the backdrop of eight striking portraits of individuals who have been charged for cannabis-related offenses. With 45 years having passed following the onset of the War on Drugs, MONOGRAM s campaign highlights the lack of progress made since, along with the outsized consequences still facing those who have been victimized by its lasting effects across the U.S. ....

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Shawn 'JAY-Z' Carter Debuts MONOGRAM


(PRNewsfoto/MONOGRAM)
Cannabis has been around for thousands of years, yet it is still an industry whose legacy of skilled craftmanship is often overlooked, shared Mr. Carter.
I created MONOGRAM to give cannabis the respect it deserves by showcasing the tremendous hard work, time and care that go into crafting a superior smoke. MONOGRAM products are next level when it comes to quality and consistency and we re just getting started.
While MONOGRAM draws inspiration and adapts techniques from the cultivators who have come before, it also seeks to redefine the cannabis category by taking an individualistic approach to describing product experience. Launching with four numbered strains designated light, medium, or heavy,  MONOGRAM offers a clear and considered sensory description for every product within the line – from preroll to handroll to flower. ....

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