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Emirati Coffee announces expansion into Saudi Arabia


Emirati Coffee announces expansion into Saudi Arabia
DUBAI, 1 hours, 57 minutes
ago
Emirati Coffee, the first Emirati home-grown specialty coffee roastery, announces its expansion into Saudi Arabia with its first branch opening in the city of Al Khobar in July, under the brand Knowhere. 
 
The move aims to increase the brand s presence in Saudi Arabia and be recognised as the highest valued coffee in the country, the fastest-growing coffee market in the Middle East. The hectic work lifestyle and growing globalisation, along with the increasing youth population, have been seen to have contributed to the growth. 
 
Emirati Coffee is committed to making specialty coffee available to all, and this is the reason we are expanding to Saudi Arabia. The expansion is also in line with increasing the company value by implementing robust financial processes and controls and developing a diversified mix of customers. We believe that we can capitalise on ....

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Emirati Coffee set to expand into Saudi Arabia


JEDDAH: Emirati Coffee, the UAE’s first specialty coffee roastery, is expanding into the Kingdom with the opening of its first Saudi branch in July 2021. The chain, which currently has 160 locations worldwide, will open in Alkhobar under the brand name Knowhere.
The company is preparing to open an outlet in Riyadh in 2022.
Mohamed Ali Al-Madfai, CEO of Emirati Coffee, told Arab News that the Riyadh outlet would be called the Emirati Coffee Roastery.
Al-Madfai said he believed there was great potential for growth in the Saudi market and that he is aiming to capitalize on the brand’s popularity among Saudi travelers, “especially those that came to love that brand when visiting Dubai pre-pandemic,” he said. Emirati Coffee reported a 3,135 percent increase in online sales in 2020, fueled by strong market demand for its specialty coffee produce. ....

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