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'An arms race forever': AI debuts in 2024 elections with no easy solution

The start of the primaries has already shown the challenge of policing AI in elections. ....

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Media Firm and Ad Buying Shop Deepen Partnership With Equity Stake

Top GOP media shop IMGE has acquired an equity position in AdVictory LLC, a buying and media planning firm founded by Adam Meldrum in 2015 ....

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The Ethics of AI in Political Creative

As the industry awaits guidance for where the compliance boundaries lie with AI, practitioners will have to decide what’s acceptable for now. ....

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How Campaigns and Groups are Approaching Risk in Their Creative

Three political creative gurus mapped the creative challenges practitioners will face starting with how much risk tolerance candidates have ....

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How Digital Strategists Chase Engagement With Their Creative

When a spot is on multiple platforms, the question is what metrics warrant one platform getting a bump from the client's ad budget? ....

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