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Researchers from University of Notre Dame, York University (Canada), and University of New England (Australia) published a new paper in the
Journal of Marketing that identifies a novel reason why people under-save and demonstrates a simple, short, and inexpensive intervention that increases intentions to save and actual savings.
The study, forthcoming in the
Journal of Marketing, is titled Popping the Positive Illusion of Financial Responsibility Can Increase Personal Savings: Applications in Emerging and Western Markets and is authored by Emily Garbinsky, Nicole Mead, and Daniel Gregg.
People around the world are not saving enough money. Since increasing personal savings is critical for individual and societal welfare, many researchers have tried to identify reasons why people under-save. Most of these reasons, however, do not lend themselves to behavioral interventions. ....

United States , Daniel Gregg , Emily Garbinsky , Nicole Mead , Fuqua School Of Business , American Marketing Association , University Of Notre Dame , York University Canada , Duke University , Professor Of Business Administration , University Of New England Australia , Notre Dame , York University , New England , Positive Illusion , Business Administration , Fuqua School , ஒன்றுபட்டது மாநிலங்களில் , டேனியல் க்ரெக் , நிக்கோல் மீட் , ஃப்யூக்யூவ பள்ளி ஆஃப் வணிக , அமெரிக்கன் சந்தைப்படுத்தல் சங்கம் , பல்கலைக்கழகம் ஆஃப் நோட்ரே டேம் , யார்க் பல்கலைக்கழகம் கனடா , டியூக் பல்கலைக்கழகம் , பல்கலைக்கழகம் ஆஃப் புதியது இங்கிலாந்து ஆஸ்திரேலியா ,