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British textile brand Emily Burningham lands nightwear deal with Japan's Wacoal – Licensing.biz


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The British textile brand, Emily Burningham, has struck a new deal with the Japanese manufacturer Wacoal to launch a new collection of nightwear products across the region.
The programme – developed in conjunction with the licensing agency Cosmo Merchandising – adds to an existing range of ceramics, textiles, and stationery products that is already available across Japan.
Cosmo Merchandising has been working in Japan to develop a licensing programme for the Emily Burningham brand, signing partners across a wealth of categories. 
The new nightwear collection has already been well received, especially in the Department Store sector, with elegant displays featuring at the Isetan Group store in Tokyo. ....

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