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tag Ensuring acceptance and trust for the COVID-19 vaccines is critical to achieving herd immunity, protecting the most vulnerable populations, and reopening social and economic life. Organizations such as the Kaiser Family Foundation are regularly tracking COVID-19 vaccine hesitancy and found about 31% of US adults are hesitant to get a vaccine. Many Americans, especially Black and Latinx/Hispanic adults, would prefer to “wait and see” on how the vaccine is working for other people before getting it themselves. As COVID-19 vaccination efforts continue in cities and states across the country, federal, state, and local elected officials, public health authorities and their partners must engage and communicate effectively with the public to address vaccine hesitancy and build trust in the vaccines and allocation process. ....