Power on: Nestle highlights NPD and sustainability focus for the Middle East following new confectionery launch
Mackintosh Quality Street Date is Nestle’s latest confectionery offering in the MENA region.
The product is a date, stuffed with nuts and coated with milk chocolate.
Emile Douaihy, business executive officer of confectionery and snacking at Nestle MENA said: “
They’re inspired by the region’s most iconic staple fruit and produced to provide a local palette favourite.”
It is currently available in three flavours, Praline Hazelnut, Caramel Hazelnut and Toffee Almond.
Quality Street’s chocolate and toffee products are typically used in local gifting occasions such as Ramadan, Eid al-Fitr, and Eid al- Adha.
Nestlé launches ‘Dates’ in the region
DUBAI, February 9, 2021 In celebration of Mackintosh’s Quality Street 85th anniversary, Nestlé has launched Mackintosh’s Quality Street Dates – its first product in almost 5 years. It is designed specifically for consumers in the Middle East and North Africa and inspired by the region’s most iconic staple fruit “dates”. Emile Douaihy, Nestlé Business Executive Officer – Confectionery, Biscuits and Snacks, Middle East and North Africa commented: “Mackintosh’s Quality Street is a heartland brand and a mainstay in the hearts of chocolate lovers. Dates is a new edition to the much-loved iconic Quality Street brand but with a local and contemporary twist to it. We are thrilled to offer this new product to our consumers to delight them with a sensational flavour they know and love.”