that. this is just it s just kind of a baseline idea of how you run a democracy, is that you can fairly count the votes. and if that s what we re struggling with, we ve got problems even bigger than the problems of voter suppression that i ve been talking about for many years. so we were highlighting the embracers of the big lie who are running for state and local election positions. what do you believe happens if they do end up overseeing or being able to influence elections in 2022 and 2024? well, i mean, the worst case scenario is that they actually try to manipulate election results. but even if they don t, even if people are watching over their shoulders or they re trying to do the right thing, are people going to believe what they say? so if jody hice becomes the secretary of state of georgia, and he has claimed falsely that the last election was stolen. suppose trump runs again and he wins, he beats biden by a little bit according to what jody hice says. why would democrat
the diagnoslogue and discourse congress, voting rights is the number one issue. they may take a long weekend because of the winter storm. it s certainly top of meind. the way they are hung up is the strategies and the process side. they got to work it out. you know i have talked to members of congress and both the house and the senate that they get the priority, majority on the democratic side. there is more that needs to be done here, we need to get past this. so you know we have already seen the big lie and the world that it played. how we are seeing how it s matas matasticizing. in arizona you are seeing big lie embracers trying to install themselves to oversee elections. how do you combat that?
and so what we saw in 2020 was an attempt to try and turn the loser into the winner. and unfortunately, it s kind of provided a road map to try to do it again in the future, even when it wasn t successful in 2020. so why is that the biggest threat as you see it? well, i think if you think about what the very basic premises of a democracy are, it s that you hold a free and fair election and that the person who gets the most votes under the rules that are set up is declared the winner. if you don t have a fair vote count, if you look at countries around the world that try to transition to democracy, they have to put in, you know, fair election counters so that ballot boxes are not stuffed and all of that. this is just it s just kind of a baseline idea of how you run a democracy, is that you can fairly count the votes. and if that s what we re struggling with, we ve got problems even bigger than the problems of voter suppression that i ve been talking about for many years. so we
parties? we learn that the ad actually was ineffective in trying to win over swing voters, trying to win over those who might otherwise be in opposition to you. the reason why we wrote win was to explain the process of communication and bill, there are five different types of people to talk to, rejectors who just completely oppose you and will never come on your side , disagreeables, who you try to soften up, neutrals, you re trying to win over to your side, acceptors, that you re trying to create intensity to them, and the embracers, who are very hard core in your support. the problem with that ad is that it is so overt, so in your face, and seemingly, so negative, that it only wins the support of embracers. and so that ad will not change the dynamic. it will not move the public over to the side that the gop wants it to. bill: wait, your whole book, we got to win the middle to win the election in america today. exact exactly. bill: this is from move
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