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Emami acquires popular prickly heat powder brand 'Dermicool'

Dermicool is popular for providing cooling and respite from prickly heat caused during summer season and has high consumer connect through its marketing campaign jingle, 'Aaya Mausam Thande Thande Dermicool Ka'.

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Emami acquires Dermicool brand from Reckitt for Rs 432 crore

The Dermicool brand is popular for providing respite from the prickly heat caused during summers. ....

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