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<strong>The long read</strong>: It has been said that condoms share marketing characteristics with napalm and funerals. But it is Ben Wilson’s mission to make us believe they are key to human happiness ....
The forgotten history of the teenage immigrant who invented Durex condoms Lucian Landa’s centrality to the modern condom has gone unrecognised. Jung Yeon-Je/AFP Around 975 Durex condoms are sold every minute. The global condom market is predicted to grow to over $11 billion by 2023, and Durex is in the privileged position of being the world’s most popular brand. Yet until recently, the young man who invented Durex’s mass-produced condom had been forgotten – even by the manufacturer itself. The origins of Durex go back to the London Rubber Company, which began trading in 1915 and specialised in importing modern, disposable condoms for re-sale in Great Britain. In 1932 the firm underwent a game-changing switch from wholesaling to fabrication, when it started manufacturing in-house under the Durex brand. By the mid-1940s, London Rubber had the biggest production capacity in Britain, and by the mid-1960s, the world. ....
Around 975 Durex condoms are sold every minute. The global condom market is predicted to grow to over US$11 billion (£8 billion) by 2023, and Durex is in the privileged position of being the world’s most popular brand. Yet until recently, the young man who invented Durex’s mass-produced condom had been forgotten – even by the manufacturer itself. The origins of Durex go back to the London Rubber Company, which began trading in 1915 and specialised in importing modern, disposable condoms for re-sale in Great Britain. In 1932 the firm underwent a game-changing switch from wholesaling to fabrication, when it started manufacturing in-house under the Durex brand. By the mid-1940s, London Rubber had the biggest production capacity in Britain, and by the mid-1960s, the world. ....