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It takes 15 gallons of water to distress a pair of jeans. Uniqlo is tr

[Photo: courtesy Uniqlo]
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Creating a stonewashed or distressed look on a single pair of jeans requires 15 gallons of water. Uniqlo, which makes upwards of a million pairs every year, wants to cut down on this water consumption.
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Last year, the Japanese retailer opened a Jeans Innovation Center in Los Angeles to develop more eco-friendly approaches to manufacturing jeans. Today, it unveils its first major innovation: BlueCycle, a new manufacturing process that uses 99% less water in the finishing process, which softens and distresses denim. Given Uniqlo’s enormous scale its parent company is the world’s most valuable clothing retailer this new approach could have a large impact. Still, given the perilous state of the planet, it’s worth asking whether incremental improvements like this are enough. ....

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Clip Fast Company This fashion label is making clothes out of air pollution (April 20) | MIT News

Clip Fast Company This fashion label is making clothes out of air pollution (April 20) | MIT News
mit.edu - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mit.edu Daily Mail and Mail on Sunday newspapers.

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Levi's wants you to stop buying so many jeans

Jaden Smith, a spokesperson for the new Levi’s campaign [Photo: courtesy Levi’s]
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Every year, fashion brands manufacture 6 billion pairs of jeans at an enormous cost to the planet, using millions of
gallons of water while spewing chemicals and greenhouse gases into the environment. Levi Strauss & Co., the $4.5 billion denim giant, wants you to stop buying so many pairs.
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The brand’s newest ads, which launch this week, urge consumers to “Buy Better, Wear Longer.” The campaign is designed to highlight overconsumption in the fashion industry, which churns out more than 100 billion garments every year for only 8 billion people. ....

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Clip Fast Company These MIT-designed clothes will correct your slouch (April 1) | MIT News

Clip Fast Company These MIT-designed clothes will correct your slouch (April 1) | MIT News
mit.edu - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mit.edu Daily Mail and Mail on Sunday newspapers.

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Harvard's Fast-Fashion Crisis | Opinion | The Harvard Crimson

Ariel G. Silverman â23, a Social Studies concentrator, lives in Mather House. Her column appears on alternate Tuesdays.
Harvard students generally care about conserving the environment, fighting climate change, and preventing human rights abuses. Yet, in the choice between sticking to our values and repping our clubs with socially and environmentally harmful fast fashion, we usually choose the latter.
Within the first week of arriving on campus, my closet was filled with boxy t-shirts from FOP, my freshman dorm, an IOP info session, and PBHA (which Iâm not even involved with!).
T-shirts arenât the only swag endlessly thrown at first-years to persuade them to join clubs. Stalls at the fall activities fair overflow with customized stress balls, water bottles, and stickers. This gear is mostly made from flimsy plastic requiring significant quantities of water and toxic chemicals to produce, which will likely be used once then end up in a landfill or as ocea ....

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