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Music Industry Leaders to Discuss Influence of EDI in Special Edition Event Series - The UCLA Herb Alpert School of Music ucla.edu - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from ucla.edu Daily Mail and Mail on Sunday newspapers.
New tech that allows artists to interact with superfans and turn their data into dollars promises to open long-term revenue streams Jessie Reyez loves to text, especially with fans. Using a phone number assigned through the celebrity text-messaging startup Community and shared on her social media accounts, the singer-songwriter makes time nearly every day to have one-on-one conversations with her most dedicated supporters where they share memes and talk about their lives. “Some really kind fans send me heartfelt messages, and we have exchanges regularly now that I have them in my favorites,” says Reyez. “Distance between humans seems to be getting larger and larger. However, being able to get directly into [fans’] text messages has been a step in making a fan more than a fan.” ....