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Getting Started in the Metaverse: A Guide for Hoteliers to Navigate the Embodied Internet

The idea of a metaverse is quickly becoming a reality, driven by advancements in virtual and augmented reality technology, blockchain, and Web3. However, the metaverse can be a daunting and perplexing place for those unfamiliar with its workings. At Hospitality Net, we aim to clarify the process of getting started in the metaverse by addressing crucial questions, such as the initial steps to take, essential information to be aware of, necessary team members, the role of met-agencies, and whether it is accessible to everyone. So, how would you give entrepreneurs a straightforward answer to navigating this new frontier and kickstarting its business potential? ....

Hasan Algarhy , Matej Curda , Vincent Somsen , Roberto Garavaglia , Francesco Brasca , Adam Mogelonsky , Eli Strzelecka , Luca Lupattelli , Lisam Lum , Clark Kent , Partner At Hotel Mogel Consulting Ltd , Do Your Own Research , Accor Hotels , Hospitality Net , Hotel Mogel Consulting , Oxford Economics , Regional Procurement , Project Manager ,

How to Leverage Blockchain Technology in the Travel and Hospitality Industries?

Blockchain technology is directly connected to the concept of a utopian metaverse, as the ideal vision of embodied internet can only be achieved through decentralization. This is where blockchain technology comes in, providing a secure, transparent, and decentralized way of recording data, making it an attractive solution for various industries, including ours. ....

Antonio Picozzi , Vincent Somsen , Adam Mogelonsky , Edoardo Maria Bisignani , Roberto Garavaglia , Alex Ratto , Eli Strzelecka , Salman Halawi , Michael Cohen , Buk Technology , End Hotel , Founder Of Trips Community , Partner At Hotel Mogel Consulting Ltd , Head Of Business Development At Vault Hill , Ape Yacht Club Or Crypto Punks , Hotel Mogel Consulting , Bored Ape Yacht Club , Crypto Punks , Night Tokens , High End Hotel , Stay Card , Digital Era , Digital Assets , Chain Management , Trips Community , Business Development ,

Marketing for Generation Alpha: How to Position Your Hotel Brand in the Metaverse?

As technology continues to advance, the hospitality industry is faced with the challenge of adapting to the preferences of the younger, tech-savvy Generation Alpha. With the rise of the Metaverse, hospitality brands have a unique opportunity to connect with this demographic and offer them the experiences they crave. In this article, we will discuss the viewpoints of marketing, hospitality, and Metaverse experts to help you position your hotel brand effectively in the digital world. ....

Luca Lupattelli , Antonio Picozzi , Sergio Schemeil , Adam Mogelonsky , Edoardo Maria Bisignani , Alex Ratto , Julius Yls , Eli Strzelecka , Gen Alpha , Matej Curda , Michael Cohen , Generation Alpha , Edoardo Maria ,

Marketing for Generation Alpha: How to Position Your Hotel Brand in the Metaverse?

Generation Alpha, also known as the digital natives, is the first generation to be born and raised in a fully phygital world. This poses a challenge for marketers especially in our industry, as traditional advertising methods may not be as effective for this demographic. With advancements in technology leading to extended worlds that are almost indistinguishable from reality, companies will have to adapt their marketing strategies in order to reach the travelers and consumers of the future. The hospitality industry is at a crossroads, as it will either be a leader in adapting to this new landscape or fall behind. The question remains: how can hotels effectively market themselves to this new generation of tech-savvy, crypto/metaverse-native travelers of tomorrow? ....

Luca Lupattelli , Antonio Picozzi , Ralph Lauren , Adam Mogelonsky , Sergio Schemeil , Edoardo Maria Bisignani , Keanu Reeves , Julius Yls , Eli Strzelecka , Marshall Mcluhan , Matej Curda , Michael Cohen , Partner At Hotel Mogel Consulting Ltd , Generation Alpha , Hotel Mogel Consulting , Tommy Hilfiger , Meta Horizon Worlds , Operating Officer , Project Manager , Consumer Metaverse ,