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How Mood Tea Is Helping Young Australians Tackle The Issue Of Mental Health
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Industry collaboration to fight youth suicide launches
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MOOD tea brand launches to fight youth suicide
The new social purpose brand is aimed at raising funds to help reduce the shocking problem of youth suicide
New purpose-driven brand, MOOD tea, has launched in a bid to help fight youth suicide.
The tea brand has been created by the Australian media, marketing and creative industry and is the first social enterprise product to raise funds for youth mental health programs. Profits from MOOD tea will go towards funding mental health programs run by charity partners of UnLtd, the company behind the tea brand. Partners include batyr, BackTrack and Gotcha4Life.
February 25 2021, 9:45 am | BY Ricki Green | 5 Comments
MOOD, a purpose-driven tea brand created by the Australian media, marketing and creative industry, has launched today to help fight youth suicide.
Each year, suicide is the leading cause of death amongst people aged 15-44[1] in Australia and almost half of all Australians will experience mental ill-health in their lifetime[2]. In order to tackle this growing issue, UnLtd has brought the industry together to create its first social enterprise product to raise funds for youth mental health programs.
The product has been created pro-bono by several well-known companies across the industry including brand and design by Maud and The Monkeys, media by OMD and Mindbox, PR by One Green Bean, social by We Are Social, UX by FJORD, web development by Elephants Can Dance, ad serving by Amazon Advertising and media support by Facebook, Nine, Pedestrian TV, Seven West Media, 10ViacomCBS, News Corp, The Guardian and Verizon Media
UnLtd launches tea brand to fight youth suicide
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