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Flying high: organic category report 2021 thegrocer.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thegrocer.co.uk Daily Mail and Mail on Sunday newspapers.
29th April 2021 New research for Waitrose has shown that there has been a sharp rise in shoppers turning to organic food and drink during the pandemic. A quarter of those questioned increased the number of organic items in their shopping basket or bought organic produce for the first time over the past 12 months. The OnePoll study also revealed that 61% of people would like to buy more organic products in future. Top of the list of reasons for buying more organic food and drink was a concern about the environment and climate change, cited by 39%, closely followed by concerns about food standards, and a renewed interest in cooking, both cited by 36%. A third of respondents said reconnecting with nature and wildlife had also influenced their shopping habits. ....
Sales of Waitrose’s Duchy Organic range increased 10% in 2020. Waitrose said sales of chicken in the range surged 43% last year, vegetables were up 22% and sales of fruit increased 15%. The news comes as the Soil Association reported overall organic sales up 12.6% to £2.79bn in 2020 – the category’s strongest growth in 15 years. Waitrose has also rebranded the packaging of the 300-strong Duchy range to reflect its sustainability-led values. It said the revamped packaging illustrated the ethical and sustainable values the brand stood for. The first items featuring the redesigned packaging hit shelves this week. The Duchy Organic brand also raised £3.6m for charity in 2019 and 2020, bringing the total Waitrose has donated to charities to over £30m since it partnered with Duchy Originals, as it was then named, in 2009. ....