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Harley-Davidson Inc (HOG) Q2 2021 Earnings Call Transcript fool.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from fool.com Daily Mail and Mail on Sunday newspapers.
Harley-Davidson has announced its new Icons Collection, an annual programme offering very limited edition motorcycle models designed to elevate traditional forms and celebrate Americana, either by revisiting classic Harley-Davidson design themes or by exploring ideas that represent the future of motorcycle style. The Icons Collection will present one or two models annually, with a single production run for each motorcycle model. Production of that model will never be resumed or repeated. Each Icons Collection motorcycle will be serialised, and the purchaser will receive a certificate of authenticity. “With The Hardwire, we made a commitment to introduce a series of motorcycles that align with our strategy to increase desirability and to drive the legacy of Harley-Davidson,” said Jochen Zeitz, chairman, president and CEO Harley-Davidson. “With that in mind, I am proud to introduce our new limited edition Icons Collection, a series of extraordinary adaptations of produ ....
Harley's new Icons Collection is an annual programme offering limited edition motorcycles based on the company's iconic designs or future renditions ....
All the bikes in their new collection will be serialised, will come with a certificate of authenticity and a guarantee that the models will never be repeated. The first bike in this new collection is the Electra Glide Revival, which has been styled to look like a 1969 FLH, perhaps better known as the ‘Electra Glide’. The Electra Glide has been an enduring model for Harley, having first entered the range in 1965 when the Panhead-powered FL became the first big-twin Harley to be fitted with an electric start. One year later the Panhead motor was replaced by the Shovelhead, and three years later again in 1969 a fork mounted, removable ‘batwing’ fairing was offered as an accessory alongside a pair of panniers. It’s this model that the Revival celebrates. ....