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How long? 2-3 minutes How brands can grow in a mobile-first world: GSK, Specsavers, Mars With consumer habits shifting, how can brands adapt in a world that’s data driven, harder to track and increasingly mobile-first? “Too often, mobile advertising is used just for short-term purposes and activation,” said Sophie Evans, creative account strategist at brand media platform Teads. “Brand building isn’t mobile first. It should be.” Evans was speaking to a select group of brand executives, gathered at an online breakfast seminar as part of Campaign Media360. Industry’s leading brand and mobile thinkers shared their insights at this thought-leading seminar. ....
Snow and cold weather impacting new mexico right now. this video is coming to us from albuquerque. you can see the snow is piled up on the sides of the roads. people trying to make their way throughout town. some footage coming to us from el passo, texas. snow there. it s 25 degrees in this region of the united states right now. so some parts of texas dealing with floods and tornadoes and damage that comes along with that. other areas dealing with this, snow hitting parts of texas and new mexico at this hour. so, we ll be keeping an eye on all of this throughout the morning. what a mess. all right. next in politics, has bill clinton heads to the campaign trail for his wife hillary clinton donald trump unleashes nasty comments about the former president s marital infidelity. what does the feud do to boston these campaigns. ....